for gain.
Brands need to sell stuff. But they need to do it in a way that connects with people. Here are a few examples of work that I've done for some of my corporate clients, doing corporatey things.
title. project 02
date. 2023
city. New york
size. mural painting 1000m x 200m
life unrestricted
semli
The Sport, Exercise Medicine & Lifestyle Institute at the University of Pretoria has never had a creative strategy, its own branding or tone of voice. It does now.
12 days of xmas
hirsch's
Hirsch's approached us to create content using some of their products. I made a cake in a microwave and a mac 'n cheese in a slow cooker. Obvs.
make winter great again
takealot.com
In Winter, South Africans love complaining about the cold. We showed them that they could get everything they needed to make winter great again, from SA's largest online store.
mystic marie
hollard
In a world of doom and gloom, of worry and concern, Hollard Insurance is different. So we turned life insurance advertising on its head.
santa's big break
takealot.com
Takealot.com has everything you need for a great Christmas. They're so organised, even Santa could have a holiday.
sibusiso & family
takealot.com
South Africans don't online shop. Our client, the largest e-tailer on the continent, wanted to change that. Over 3 months we introduced people to Sibu and his family as they saw that online shopping was totally normal.
forget work
flight centre
People get so stuck into work, that they forget to live their lives. Flight Centre wanted to them to experience the world.
dear south africans
mweb
When MWEB launched their new Fibre offering, we reminded South Africans that the grass isn't always greener - and the internet isn't always faster - on the other side.
awake at night
hollard
Business concerns can keep you up at night, unless you have insurance. This campaign includes a TV ad and some kick-ass billboards that actually go to sleep when the sun goes down. I love them, if I say so myself.
grandpa
virgin active gyms
Everyone knows Virgin Active. Not everyone loves the thought of getting active, because hey, it's not always that fun. We wanted to change that.
dropped
heineken
Heineken brings the world to South Africans. But how do we take them to the world? By creating a real-time, Amazing Race-style reality show, driven via Twitter and directed by the South African public.