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communication strategy. branding. copywriting. etc.

US-based Nama Water is not plain old bottled water. Ethically sourced, produced, and bottled in a fully recyclable aluminium bottle, nothing like their competitors who make big claims, but don't live up to them. We wanted shoppers to realise that Nama is the sustainable way to quench their thirst, so we needed to catch their eye on a very crowded shelf. 

No one wants to read a 200 page strategy document. But at its very simplest:

A brand that challenges people to make better choices.

strategy: setting the scene


Day after day, year after year, the world gives us a million, billion joys.


Not just the vistas and the sunsets. The oceans and the canyons. Every drop of rain. Every blossoming bud. Every ray of light and every breath of wind.

This world, this home, is the beautiful backdrop of our lives. It enables our existence. It influences culture. It inspires fashion, art, and music. It gives us picnics and festivals. The salty surf and those long, dreamy walks. It gives us the food we eat and water we drink.

It gives and gives and gives and we can, and must, give back.

We need to change the way we think and act. Because small decisions, that consider the big picture, are how we create a world that thrives.

And when the world thrives, each one of us does too.

"Because small decisions, that consider the big picture, are how we create a world that thrives."


Our client, who's passionate about creating a truly sustainable business, wanted to go bold with her communication. The descriptor, Actually Ethical Water shouts her beliefs from the rooftops and shows that, unlike her competitors, Nama is all about real creating real change. The pay-off line, Make Every Day Matter acts as a challenge to actively and continuously make sustainable choices.


pay-off line & descriptor

logo & design

To stand out on the shelf, a dynamic and playful brand identity was needed. Life is full of colour and this comes across through a vibrant palette. As a woman-owned business, supporting women-focussed causes, with women creatives on the project, the logo and design has a feminine edge, while maintaining boldness and strength. The mermaid a symbol of humans and nature living together in harmony and the organic illustration style allowed us to create a fresh look and feel that brings life's moments to life.


Communication and Brand Strategist, Copywriter: Moi, Kayli Vee Levitan

Art Director, Designer, Illustrator: Julie Sol Design Studio

Client: Deepika Pakke

meet the team.

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