if i've missed anything, let me know.

These are just some of the questions I have been asked over the years. I do get into more detail in my proposals, but sometimes people like knowing a little bit of this and a little bit of that upfront. So here ya go. If there's anything you want to know that's not listed here, just ask. I am all about open communication. You can clickity click here to get to my contact form.

In a nutshell, how do you work?


The Brief Firstly, I need a brief from you. This is because I need to know what you are looking for (or what you don't know you are looking for). Every brief is different. Sometimes all you need is simple editing. Maybe you need some snappy writing. A big creative idea. A strategy. Sometimes it’s all of the above. Because of this, the Project Fee that I charge for each job is based on your unique brief and considers the deadline, volume and scope of work. My Proposal I will then send you a proposal that will outline exactly what work I will be doing, including a list of deliverables. This is like a check list of the whole job, so we all know what is and isn't included. I'll also include the price set out as a Project Fee, as well as my full T&Cs. I have nothing to hide, I believe in complete transparency, so I am happy to show you my T&Cs upfront if you'd like. I only work with Project Fees, which you can read about in the hourly/day/per word rate FAQs below! 50% Deposit Before I pop a job in my calander, I'll need proof of payment of a 50% deposit. In my proposal, I will mention what a deadline will look like based off when the deposit is paid. If the deposit is late, the timeline shifts. Work Work Work. Depending on the job, I might pop you a document to fill in called THE BIG QUESTIONS. I'll then start working and will keep you updated throughout. I am all about communiction. Reverts. At a predetermined time that works for both of us, we'll set up a meeting to go over the completed work. My proposals typically include 2 rounds of changes: the first is a conceptual change and the second is for any tweaks we might have missed the first time round. But depending on the job, we might need to discuss adding extra changes. There's more on this in my full proposal doc! Handover and Copyright. My copyright applies to all work until final payment is made. This final payment is due upon handover of the work, not on the date it goes live. Have any questions about this? Head on over to my contact form and let's chat.




Do you have an hourly or day rate?


Funnily enough, no! I don't really believe in them. I only charge Project Fees. There are a few reasons for this:
1. Coming up with great ideas can take years. And sometimes they can can 15 minutes. Does that mean that they are only worth 15 minutes of time? Nope! 2. These rates also mean that sloooooow people get paid more for being slooooooow. I'm not slow and I won't pretend to be to make more money. Every brief is different. Sometimes all you need is simple editing. Maybe you need some snappy writing. A big creative idea. A strategy. Sometimes it’s all of the above. Because of this, the Project Fee that I charge for each job is based on your brief and takes into consideration the deadline, volume and scope of the work. Have any questions about this? Head on over to my contact form and let's chat.




Do you charge per word?


Nope! This is similar to the day/hourly rate question. There are a few reasons here:

  1. I don't believe that the value of an article is in the word count. It's in the time it takes to research, conceptualise, write, edit, rewrite, interview, research, edit, rewrite etc. the content.
  2. It takes a lot of skill and experience to be able to write a compelling story.
  3. Shorter articles are actually harder to write. It's much easier to waffle than it is to be concise.
Have any questions about this? Head on over to my contact form and let's chat.




What sort of work do you do?


I have a lot of hats. 1. Creative Communication Strategy This is the process of looking at your brand from a consumer’s point of view to determine what story you tell them, that’ll connect with them. I'll dive deep into your competitors, your audiences and potential audiences to find a unique story that you can tell that will help you connect to more people. This leads into a whole process that looks at how you should be speaking to people whether it's on email, social media, TV, or on your website as well as your Purpose Statements, like a mantra, a manifesto, descriptor and pay-off line. 2. Creative Direction My relationship with your brand can end at step one or I can oversee and implement the changes that we've established. I can do this either with your current teams or I can put together a team to do it for you. Whatever skillset is needed to bring your brand to life, I'll make it happen. 3. Copywriting Whether it's a website, a radio ad, a series of articles for your business blog, or even for your newspaper (I've written for CNN!) - honestly, anywhere words are needed, I can put them, as long as they're in English. 4. Workshops I won't pretend that I don't love talking. Some of the stuff I like talking about include: - The power of creativty to create social change. - Working through my BIG QUESTIONS with you to help establish some basic brand building blocks. - Sometimes management can forget that they go ahead and rebrand their business and they forget that their teams need to be as excited about and informed of the whole process and why it happened. I can create and oversee workshops that interactively engage people, in a team-building style process, to "live" your new Communication Strategy. 5. Lecturing I have also been a Guest Lecturer at Red & Yellow Creative School of Business. I absolutely love teaching and watching people grow. Have any questions about this? Head on over to my contact form and let's chat.




Is there any work you don't do?


Yes! Some are based on my personal ethics and some are based on my skillset. I won't work on any gambling, cigarette or e-cigarette brands. I only work on certain alcohol brands, it depends on who the target market is, as I don't want to work on a brand that aims to convince people to spend their last coins on alcohol. I also won't work for the meat industry. I specifically mean something like meat product producing factory, which is a weird thing to write, but I want to be specific, because I will work for restaurants that sell meat on their menu, for example. I will never overpromise and underdeliver. So if there's a certain skillset that I just don't have, I won't pretend that I do. For example, I will not do a Paid Media Strategy for Social Media (that's when you decide how much money goes behind posts and how to target them etc). I didn't study it and I am not a pro. But I will find a pro to work with if that's what you need. Have any questions about this? Head on over to my contact form and let's chat.





question time.

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