for good.
This is the stuff that does more than just make money. It has social purpose too. It may be as simple as a poster called The WeeWiser that saves water during a drought or a global movement called The Street Store, that's clothed hundreds of thousands of homeless people. What's important is that while it's for good, it's for gain too. Why? Because clever work gets good PR. And good PR makes money.
So let me help you use your CSI budgets properly. Let me help you inspire your people. Let me help you find your passion. Let me help you talk about the good you may already be doing. Let's leave this world a better place than we entered it.
title. project 02
date. 2023
city. New york
size. mural painting 1000m x 200m
realising
hope
cnn create
I was hired as a freelance writer for CNN, to interview and write about tech companies who are creating social change in Africa. 30+ hours of interviewing went into these 4 stories. This truly fed my soul.
day one
for change
sugarbird gin
Sugarbird Gin were told they had to change from glass to plastic bottles to reduce their environmental impact. We conceptualised and rolled out a campaign that helped people understand why and gave them the tools and education to create a better world too.
the street store
the haven
I co-founded the world's first rent-free, premises-free, free "pop-up clothing store" for the homeless, found entirely on the street and stocked by donations. Since going open-source, over 800 have popped up globally, clothing hundreds of thousands of homeless people.
wee wiser
m&c saatchi abel
When Cape Town was hit by drought, we had to cut our agency’s H2O usage. Toilet flushes can use 16L of clean water. But no one wants to be seen as “that guy” letting yellow mellow. We had to change the loo-taboo. That's how the Wee Wiser was born. A simple poster that saved 60 kilolitres of water in month.
before they're gone
One of the hardest things to deal with when your loved one has Dementia is the loneliness that comes when your friends and family stop visiting. We wanted to remind them that their support was so very important.
2 billion care
the un
23 hectares of dryland is lost to desertification every day. We needed to get people to care about a space they've never heard of - so we caught their attention with something they do care about: women's rights.
unheard voices
Throughout Africa, the LGBT and Sex Worker communities are marginalised, mistreated and abused. While it's the norm, it's not the only way. To make people aware that there's another way to treat those around them, we had to show them that there are others who choose love over hate.
the bitch
campaign
wheat
Free media space isn't useful if no one looks at it - and this can often happen in women's mags, especially if you're trying to get them to help a charity. Readers want to be entertained and to judge what they see - so we used this against them.
remember
me not
dementia sa
When people get Dementia, their loved ones tend to stop visiting them and spending time with them. We needed them to see that even though it's difficult, the sufferer needed their love and support. To do this, we created an app that showed them what it feels like to have Dementia.
#450Club
self-initiated
Life can be tough. We all know that. But if we actively, purposefully try and focus on the good, we can try make a little bit easier. I created this online community to help people do just that.
for nature, for you
With so many societal issues out there, the environment is the last concern on people's minds. We needed them to realise that we rely on the environment every day.
