Stuff that does more than just make money. It has social impact too. What's important is that while it's for good, it's also for gain. Why? Because clever work gets good PR. And good PR makes money. So let me help you use your CSI budgets properly. Let me help you inspire your people. Let me help you find your passion. Let me help you talk about the good you're doing. Let's leave this world a better place than we entered it.
title. project 02
city. New york
size. mural painting 1000m x 200m
m&c saatchi abel
When Cape Town was hit by drought, we had to cut our agency’s H2O use. Toilet flushes can use 16L of clean water. But no one wants to be seen as “that guy” letting yellow mellow. We had to change the loo-taboo. That's how the Wee Wiser was born. A simple poster that saved 60 kilolitres of water in month.
Throughout Africa, the LGBT and Sex Worker communities are marginalised, mistreated and abused. While it's the norm, it's not the only way. To make people aware that there's another way to treat those around them, we had to show them that there are others who choose love over hate.
When people get Dementia, their loved ones tend to stop visiting them and spending time with them. We needed them to see that even though it's difficult, the sufferer needed their love and support. To do this, we created an app that showed them what it feels like to have Dementia.