dear south africans
South African has its issues (slow internet being one of them). So a lot of people move overseas. When MWEB, SA's largest internet provider, launched super fast fibre it was a reason for the ex-pats who fled to come home, and South Africans to stay where the grass is greener. Right? Right.
Watch the first video to see a snapshot of the entire campaign, then scroll down to see the individual elements.
full campaign video
We kicked off with two TV and onlines ads, telling ex-pats it was time to come home.
Then proved to South Africans that the grass isn't always greener - and the internet faster - on the other side.