creative strategy . creative direction . copywriting . branding . advertising . public speaking

South African has its issues (slow internet being one of them). So a lot of people move overseas.  When MWEB, SA's largest internet provider, launched super fast fibre it was a reason for the ex-pats who fled to come home, and South Africans to stay where the grass is greener. Right? Right. Watch the first video to see a snapshot of the entire campaign, then scroll down to see the individual elements.