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dear south africans
South African has its issues (slow internet being one of them). So a lot of people move overseas. When MWEB, SA's largest internet provider, launched super fast fibre it was a reason for the ex-pats who fled to come home, and South Africans to stay where the grass is greener. Right? Right. Watch the first video to see a snapshot of the entire campaign, then scroll down to see the individual elements.
full campaign video
Dear South Africans
Play Video
We kicked off with two TV and onlines ads, telling ex-pats it was time to come home.
tv ads
Dear South Africans in the UK
Play Video
Dear South Africans in Australia
Play Video
Then proved to South Africans that the grass isn't always greener - and the internet faster - on the other side.
youtube pre-roll & airport ads
The Dragon
Play Video
tactical ad - letter to the editor
visa department activation
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