dear south africans

South African has its issues (slow internet being one of them). So a lot of people move overseas.  When MWEB, SA's largest internet provider, launched super fast fibre it was a reason for the ex-pats who fled to come home, and South Africans to stay where the grass is greener. Right? Right. 

Watch the first video to see a snapshot of the entire campaign, then scroll down to see the individual elements. 

full campaign video

We kicked off with two TV and onlines ads, telling ex-pats it was time to come home.

tv ads

Then proved to South Africans that the grass isn't always greener - and the internet faster - on the other side.

youtube pre-roll & airport ads

Screen Shot 2016-04-28 at 1.30.05 PM.png
Times Creative Challenge 28th April.jpg

tactical ad - letter to the editor


visa department activation