dear south africans

South African has its issues (slow internet being one of them). So a lot of people move overseas.  When MWEB, SA's largest internet provider, launched super fast fibre it was a reason for the ex-pats who fled to come home, and South Africans to stay where the grass is greener. Right? Right. 

Watch the first video to see a snapshot of the entire campaign, then scroll down to see the individual elements. 

full campaign video

We kicked off with two TV and onlines ads, telling ex-pats it was time to come home.

tv ads

Then proved to South Africans that the grass isn't always greener - and the internet faster - on the other side.

youtube pre-roll & airport ads

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tactical ad - letter to the editor

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CUP.jpg

visa department activation