creative strategy . creative direction . copywriting . branding . advertising . public speaking

Business Insurance ads are typically set in a space that shows the good that a business can do (with a tenuous link to insurance), or as client testimonials. But Hollard look at insurance in a differently. Business worries keep the owners up at night, but not when you're insured with Hollard. To bring this to life we create a 45 second TV and supported it with 6 world-first, light sensitive billboards.