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for nature, for you.
With women abuse, rape, the education crisis, hunger, crime and so many other societal issues, the last thing on people's minds and agendas is the environment. But what they don't realise is that people and the environment are intrinsically connected and we rely on it for our survival. To make this clear, we needed to reshape what WWF was all about in the minds of the public and show that when they're out there, caring for nature, they're actually doing it for you.
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