the street store
The Street Store was born in January 2014, an initiative of the M&C Saatchi Abel advertising agency, co-founded by myself and Max Pazak. Every day we watched as the haves and have-nots crossed each others paths, but didn't connect. The haves fear the homeless and can't help every one of them, so they ignore them and dehumanise them. The homeless are ashamed of begging for money, so they begin to see people, as pockets, dehumanising them too. We needed both sides to see and remember that the other was a human. So we brought them together on the streets that they share.
The Street Store is a place of connection and dignity. A place where the homeless can find something that they both want and like. We decided to share our idea and went open-souce. We have been translated into 16 languages and have popped up over 800 times globally, clothing hundreds of thousands of homeless people.
the street store
Over 1,5 million homeless clothed through nearly 1000 Street Store pop-ups globally.
awards
Loerie Awards of Creativity South Africa - 2015
Effective Creativity - Silver
Cannes Lion International Festival of Creativity - Cannes - 2014
Ambient Media - Bronze
Design - Gold
5 shortlists
Featured in the Cannes “Do Good” Expo
One Show - New York - 2015
Interactive, Websites, Social Networks - Silver
Design, Design for the Greater Good, Government / Non-Profit Initiated - Bronze
Experiences / Outdoor Spaces - Finalist
Experiences / Brand Installations - Finalist
Public Service - Design / Collateral Design - Single or Series – Finalist
Direct Marketing / Ambient Media – Finalist
Innovation in Outdoor / Single – Finalist
Public Service - Experiential / Ambient & Guerilla - Finalist
Public Service - Experiential / Events, Competitions & Installations – Finalist
Websites / Social Networks / Community – Finalist
Assegai Awards for Marketing South Africa - 2015
Social media - Gold
Innovative Solution - Gold
Special Award for Non-Profit - Gold
D&AD - London - 2015
Branding / Brand Experience & Environment – Bronze
Direct / Direct Integrated – Bronze
Direct / Direct Ambient – Bronze
White pencil / Creativity for Good – Bronze
Clio Awards of Creativity - New York - 2014
Engagement Events - Gold
Engagement Experiential - Silver
Out of Home - Silver
PR cause-related - Bronze
PR special event - Bronze
Loerie Awards of Creativity South Africa - 2014
Outdoor - Gold
Integrated Campaign - Silver
Social Media - Bronze
Design - Craft Certificate
1 Shortlist
Adlip
Top 10 Experiential Campaigns of 2014
APEX Awards for Effectiveness - South Africa - 2014
Gold for Change Category
The Gold Special Award for Best Campaign for a Charity
Prisms Award for PR - South Africa - 2015
Community Relations Campaign - Gold
NGO Campaign - Gold
Ad of the Month
Silver
M&C Saatchi Global Awards - 2014
Second Best Piece in the M&C Saatchi Global Network of 29 Agencies