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the street store

The Street Store was born in January 2014, an initiative of the M&C Saatchi Abel advertising agency, co-founded by myself and Max Pazak. Every day we watched as the haves and have-nots crossed each others paths, but didn't connect. The haves fear the homeless and can't help every one of them, so they ignore them and dehumanise them. The homeless are ashamed of begging for money, so they begin to see people, as pockets, dehumanising them too. We needed both sides to see and remember that the other was a human. So we brought them together on the streets that they share.

The Street Store is a place of connection and dignity. A place where the homeless can find something that they both want and like. We decided to share our idea and went open-souce. We have been translated into 16 languages and have popped up over 800 times globally, clothing hundreds of thousands of homeless people.

the street store

The Street Store
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Over 1,5 million homeless clothed through nearly 1000 Street Store pop-ups globally.


Loerie Awards of Creativity South Africa - 2015

Effective Creativity - Silver


Cannes Lion International Festival of Creativity - Cannes - 2014   

Ambient Media - Bronze

Design - Gold

5 shortlists

Featured in the Cannes “Do Good” Expo


One Show - New York - 2015

Interactive, Websites, Social Networks - Silver

Design, Design for the Greater Good, Government / Non-Profit Initiated - Bronze

Experiences / Outdoor Spaces - Finalist

Experiences / Brand Installations - Finalist

Public Service - Design / Collateral Design - Single or Series – Finalist

Direct Marketing / Ambient Media – Finalist

Innovation in Outdoor / Single – Finalist

Public Service - Experiential / Ambient & Guerilla - Finalist

Public Service - Experiential / Events, Competitions & Installations – Finalist

Websites / Social Networks / Community – Finalist


Assegai Awards for Marketing South Africa - 2015

Social media - Gold

Innovative Solution - Gold

Special Award for Non-Profit - Gold


D&AD - London - 2015

Branding / Brand Experience & Environment – Bronze

Direct / Direct Integrated – Bronze

Direct / Direct Ambient – Bronze

White pencil / Creativity for Good – Bronze


Clio Awards of Creativity - New York - 2014

Engagement Events - Gold

Engagement Experiential - Silver

Out of Home - Silver

PR cause-related - Bronze

PR special event - Bronze


Loerie Awards of Creativity South Africa - 2014

Outdoor - Gold

Integrated Campaign - Silver

Social Media - Bronze

Design - Craft Certificate

1 Shortlist



Top 10 Experiential Campaigns of 2014


APEX Awards for Effectiveness - South Africa - 2014

Gold for Change Category

The Gold Special Award for Best Campaign for a Charity


Prisms Award for PR - South Africa - 2015

Community Relations Campaign - Gold

NGO Campaign - Gold


Ad of the Month



M&C Saatchi Global Awards - 2014

Second Best Piece in the M&C Saatchi Global Network of 29 Agencies

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