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this is logical creativity.

All my life I've made stuff. Poetry. Bug castles. Obscure, shelf-cluttering art projects.

Then, in 2012, I stumbled into advertising and got to make stuff for a living.


Communication strategies, advertising, branding and copywriting is my thang. I also believe that creativity can make the world a better place. So if your brand wants to sell a product, service, or make a difference; or your organisation needs help communicating what you do, I'm ya gal. For more info, check out "What work do you do?" in my FAQs. 



GOOD is purpose-driven work for brands and organisations. GAIN is the commercial stuff. 

Surprised that I put brands and purpose in the same sentence?
Brands have the ability and platform to create a better world.

SPEAKING is because I also offer talks and workshops around how to use creativity to create social change.
AWARDS is because some people care.


by the way.

I don't work on gambling, cigarette or e-cigarette brands or the meat industry. I also don't work on alcohol brands that specifically target the poor. 

My FAQs and ways of working are below, but every job is different so you'll get a unique contract when we work together.



Brands, initiatives, projects and businesses that I've been a part of since 2012.


Awww shucks, people are so lovely. Want to talk to one of them? Want to add one? Message me below.



Kayli is a fantastic talent. She has a profoundly conceptual approach to her work, with strong writing and strategy experience. She has a lightness both in her copy and demeanour, which was an absolute joy. She brought a lot of fun into the work she was tasked with - and reminded us all not to be too rigid in our approach. 

Cathy Lund - Head of Content



let's chat.

Based in Cape Town, South Africa, but thanks to the powers of the internet, I work anywhere.

  • Instagram - Black Circle
  • LinkedIn - Black Circle
  • Twitter - Black Circle

Thanks! I will be in touch ASAP.

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